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Lost in Translation No More

I’ll have to admit, the latest translation tools available on the Internet and mobile devices are looking quite impressive. Within the last year, some notable web and mobile translator apps have come...

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An interview with Juan Tornoe

At the West Michigan Hispanic Chamber of Commerce Awards Banquet, Latino marketing expert Juan Tornoe sat down with me for a few minutes before giving the keynote presentation that evening. Mr. Tornoe...

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Book review of Latino Link by Joe Kutchera

This past spring I had the pleasure of reading the book Latino Link by online Hispanic marketing expert Joe Kutchera. Latino Link explores the online world of connecting brands to Latino consumers and...

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